Copywriting includes all the written communications used to sell, market and promote products and services to prospects and customers.The criteria for evaluating a transcreation are quite different from those of a translation, and typically, the most successful transcreations involve substantial interaction between the client and the transcreator. In contrast to translation, it also involves a great deal of subjectivity, as it addresses emotions as well as the intellect. The process involves industry experience, knowledge of the target audience, awareness of the local culture - and inspiration. And in certain situations, such as a culturally specific strapline, it will involve a major change in the text. At times it will include an explanatory phrase, or a change in emphasis to fit local expectations or markets. It often involves the introduction of new words, or the omission of certain sentences or phrases. Instead of offering an equivalent of a phrase or sentence, the message behind the text is derived, and then is recreated in the target language. It adapts a target text for a particular locale and a target audience. It is most commonly used in straplines, advertising, brand-led campaigns, websites and marketing materials. Transcreation exists to fulfill a need beyond literal or precise translation.Our workflow and procedures enable us to provide our service at the highest possible level of quality and in the most suitable manner. We are always ready to listen to every client’s requirements and to discuss the finest details of their order so that both sides have a full and clear understanding of the essence of the request. We believe that every customer is important and should be treated accordingly. We strive to develop and sustain positive client relationships. Our team works hard in order to provide our clients with an excellent quality product that can give them the key to reaching their target audience and target market. We are conscious of the importance of our services to the client. Our goal is to provide high quality customer-focused linguistic services. We have gained considerable professional experience, formed highly qualified teams, gathered extensive pools of experienced language specialists, and expanded the range of services and languages we provide. About Us – Certified Multilingual Translation CompanyĮasternwest – Translation and Localization company, established in 2011 and striving to be the first choice in language service providers for international customers.

Translate korean to english